CPG: Marketing Strategy

Consumer Electronics

Consumer Electronics Business Strategy

CPG: Marketing Strategy

The Client
The client was a firm specialising in producing and selling an electronic consumer product.

The Client Objectives
The client had business concerns about flat sales and lack of understanding about the real buying customers. They also needed help on marketing strategy for the niche product.

Case Challenges
There were a few challenges in the case that made the entire analysis complicated. The data collection on client’s POS was not methodical. Moreover, the data was scattered in multiple file formats. Additionally, an external challenge presented in the form of Chinese products getting dumped in the Indian market.

Key Actions and Results

  • Understood project objectives, collected and collated information for detailed analysis
  • Analysed data by applying specialised tools and techniques
  • Generated insights based on quantitative and qualitative data analysis
  • Shared insights and recommendations with client for strategic decision making
  • Collaborated with client regularly to keep them updated of the progress

The case helped discover untapped market segments that could spur the required growth. The Chinese challenge brought along a sense of urgency to innovate and upgrade the products with streamlined processes, which the client successfully accomplished in a relatively short period of time. Also, there was potential reduction of marketing expenses owing to the knowledge of specific target customers.

Client Feedback

… Gave me exact business insights on how I can achieve my targets in a better way… Presented very in-depth details. And I totally agree with the points and suggestions [Veravizion] has put in front of me about how I can achieve my targets and reach the goals in a systematic, strategic way to grow the business to make it mass scale…”


PC: Frank Wong on unsplash

Date:10 Jun, 2020