E-comm: Business Growth

Ecommerce strategy

E-comm: Business Growth

The Client
Online business that delivers homemade food and bakery products to your doorstep.

The Client Objectives
Initially based in only one city, the client wanted to scale up the business across multiple cities.

Case Challenges
Inconsistent data distributed across multiple sources. Client’s insistence that they were already applying analytics and didn’t need any more of it.

Key Actions and Results

  • Applied our proprietary strategy framework with thorough market research
  • Generated insights using our in-house developed Customer Intelligence Platform
  • Shared specific and detailed recommendations with client for strategic decision making

Identified most profitable customer base, which was being ignored until that point. Our case study shifted client’s focus from selling to mediocre, yet larger, client base to very specific, yet potentially loyal client base.

More importantly, client employed the recommendations to grow multi-city, and was later acquired by a well-known chain.

Client Feedback

Professional, committed and looked at data in depth. Far exceeded expectations. Very pleased with report provided.

 

PC: Victor He on unsplash

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Date:12 Jun, 2020

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