Healthcare: Market Entry

Healthcare startup

Healthcare: Market Entry

The Client

Healthcare startup developing a niche product in medical implants space.

The Client Objectives

The client is a subject matter expert in their healthcare domain and needs ‘hand-holding’ through the various phases of the startup to achieve important milestones. The key objectives include market entry, strategy formulation, product commercialisation, and data-driven decision-making institutionalisation. This is an ongoing long-term advisory engagement rather than an objective-based engagement.

Case Challenges

Challenges that are typical of a start-up…

Challenges that are typical of a start-up operating in Indian ecosystem…

Challenges that are typical of a start-up operating in Indian ecosystem developing a product for global markets.

Key Actions and Results

  • Logical, structured, and data-driven approach to every aspect of the startup
  • Rigorous data analysis applying specialised tools and techniques
  • Meticuous and thorough non-sensical (read: hands-on) approach to every activity

The engagement enabled client to pitch for, and win, grants and fundings available for such startups operating in niche area.

Client Feedback

Very highly satisfied with the engagement. So far, it in fact was as good as ‘hand-holding’ through the various phases and milestones. As, Veravizion was involved since the inception of our company, it has understood the nitty-gritty & helped along all hiccups, which a start-up would face.

It has been a two year engagement so far & Veravizion’s constant support has always been encouraging.


PC: Piron Guillaume on unsplash

Date:15 Jun, 2020