Customer Analytics

Understand your customers and grow your business

Customer Analytics

Customer Analytics reveals crucial insights about your customers to enable you to anticipate their needs in a timely manner, win customer loyalty and grow your business.

Custo.mer Analytics

Why Customer Analytics is Important

Customers are super-connected with ubiquitous access to information in today’s digital world. They shop across all channels and their buying choices are driven by unprecedented number of parameters. Therefore, it has become indispensable to understand their purchasing habits to predict their future buying behaviour for enduring growth of your business.

Customer Analytics can help you accurately identify your most profitable customers, their needs and wants, their preferred channels of shopping, and their shopping patterns. You can leverage these actionable insights to design relevant, timely and personalized marketing strategy to build loyalty for your brand and grow your business.

Benefits of using Customer Analytics from Veravizion

  • Understand your customers holistically, going beyond mere demographics, geographics, and psychographics
  • Identify the high-value customers and target them with personalized offers in omni-channel environment
  • Discover your true loyal customers and increase their share of wallet through up-selling and cross-selling
  • Optimize marketing and advertising expenses
  • Devise customer retention strategies and control churn

Our customer analytics platform focuses on providing you the flexibility of complete customization of your customer related insights in an user-centric way because of our application of ‘Design Thinking‘ methodology of delivery. Our customer analytics framework involves application of descriptive analytics, predictive analytics, and prescriptive analytics principles to help you achieve your objectives.

Veravizion Customer Analytics Platform Capabilities

  • Demographic Analysis
  • Customer Segmentation, Targeting and Positioning
  • Customer Insights Generation
  • Marketing Analytics
  • Google Analytics Insights Integration
  • Marketing Intelligence
  • Market Segmentation
  • Sales Analytics
  • Brand Consulting Services
  • Predictive Modeling Services

Industry Perspective on Customer Intelligence

recent BCG survey showed that leaders in big data generate an average of 32% more revenue than those that do not maximize their use of analytics.

A McKinsey-Datamatics combined study over 2013-2015 has shown that extensive use of customer analytics has a large impact on corporate performance. It showed that companies implementing customer analytics outperform their competitors across full customer lifecycle. These companies have reported that implementing customer analytics helped them in acquiring more customers, improving value delivered to existing customers, selling more to existing customers, satisfying more customers’ needs, and retaining profitable customers.

According to a study by the IBM Institute of Business Value, the most effective CEOs and CFOs are using analytics and intelligence gathering techniques to transform their finance and organizations overall effectiveness. Many of them outsource analytics for a vast range of activities, from analysing business data to identifying ‘true’ customer segments for business growth. While some leaders are employing it to make their business grow exponentially, others are using it to save costs and streamline their operations to make it lean and profitable. Analytics, for them, is turning out to be a key differentiator to surge forward ahead of their competitors.

In a nutshell, if you are not using analytics today, you are fast losing your competitive advantage to your rivals.

Across all industries and functions, business leaders today are rapidly embracing customer analytics to gain competitive advantage. This is made possible by data ubiquity, thanks to social networking at global level. Data of both kinds – structured and unstructured – is available to SMEs from multiple sources. We can process these data using analytical methodologies and arrive at business-critical insights that were hitherto hidden.

If you find yourself asking some of these questions more often than not, and do not get clear and explicit answers then that could be an area of potential concern in your business. Ideally, you should be at-ease about the way your business is operating. If you are not then it is better to get clarity rather than just hoping for things to be fine. Our customer analytics platform is designed to address these concerns.

Some relevant questions to ask to evaluate whether you need customer intelligence insights:

  • Who are the customers that regularly buy from me?
  • What are they buying from me? Is it the product or convenience or the service or something else?
  • Why are they really buying from me? What are their needs and wants?
  • What offers can I design for them from which they will benefit more?
  • What can I do to get more customers to buy more from me more frequently?
  • Wait a sec. Are these customers really profitable for me? Who are my most profitable customers that I must focus on to improve my profitability with the same level of sales?
  • Do I have all the quantitative business metrics and levers firmly under my control? What is the most important customer metric for me to track everyday and am I tracking it?
  • Why is my business not growing, despite the environment being conducive for growth?
  • Do I have complete clarity about my business in terms of my customers? Am I exploiting true potential of my business by attracting the right customers?

At Veravizion, We understand that each business would have data analytics needs unique to their business. We strive to understand your specific requirements to apply analytical techniques customized to your data and dig out hidden insights for you. These insights will help you make data-driven decisions to steer your business to greater successes.

Customer Analytics Framework

At Veravizion, the data science team has developed a dedicated Customer Intelligence Platform to assist you in building-up a crystal-clear understanding of your customers. It digs out hidden insights about what the true needs of your customers are and what their real reasons are, to buy from you. You can devise appropriate marketing strategies pointedly directed towards the target customer segment and optimize marketing costs in a big way. Every penny saved in marketing costs goes into your bottom-line giving you additional cash-flow.

Wouldn’t you like to leverage the power of customer analytics using latest analytical technique to grow your business?

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